The First-Ever Guide to Mendocino County

Northern California’s top destination for wine, food, and nature, Mendocino County, has released an official Visitors Guide to promote and provide reference for anyone planning a trip to Mendocino County. The 84-page guide covers wine, food, nature, the coast, family fun, arts, festivals, tour maps, lodging and more. This Visitors Guide is the first-ever guide to share all the region has to offer. This marks the first time in the County’s 120 year history that al organizations have come together to create a single resource to share with potential visitors.

The Guide is practical and easy to use. It is divided into 16 key sections sharing highlights, contacts, resources, suggested activities, seasonal events, wines, outdoors, accommodations, arts, pets, and convenient maps to outline how to get there. The guide shares details for lodging and where and when to taste wines.

The Guide was compiled by Striker Media. Counties across the nation publish visitor’s guides; however, they are all produced from pre-existing resources, including photos, facts or previous guidebooks. Mendocino County did not have resources like this, thus, the team from Striker Media and Visit Mendocino County created this guide from the ground up.

The Guide was completed cost efficiently. The majority of the costs were covered by minimal Guide advertising. The formula both offsets costs, and effectively shares additional resources for travelers. Before this Guide, the Visit Mendocino Team used a simple brochure and existing maps and calendars to communicate to the County story. The official County website, has proved to be an increasingly popular resource, and the site will soon host a digital version of this new Guide.

What’s inside the guide?  Here is a look at the main sections:

  1. Mendocino County: Having Fun and Living Well on California’s Wild Northern Coast
  2. The Wineries
  3. Mendocino County Wine Map
  4. Russian River Valleys—Hopland, Ukiah, Beyond Ukiah
  5. Anderson Valley—Yorkville, Boonville, Philo, Navarro.  Boontling.
  6. Arts & Culture Festivals
  7. South Coast—Gualala, Anchor Bay, Point Arena, Manchester, Elk
  8. North Coast—Albion, Little River, The Village of Mendocino, Fort Bragg, Noyo Harbor, Beyond Fort Bragg
  9. Mendocino County In The Movies
  10. North County—Willits, Beyond Willits, Mendocino National Forest
  11. The Great Outdoors
  12. Family fun—Traveling with Pets
  13. Weddings, Meetings and Special Events
  14. Accommodation Charts
  15. County Map
  16. Navigating Mendocino County

To get a free copy of this new Mendocino County Visitors Guide, simply visit or send an email to with the topic Visitors Guide Request in the topic line.